There are a lot of different digital marketing channels out there, and it’s important to choose the one that’s best for you.
While the right marketing channel can give your business a much-welcome boost, the wrong choice can lead to you squandering your marketing budget.
Search engine optimisation (SEO) works well for the majority of small businesses but is not always the most effective option.
It may be the case that pay per click advertising (PPC), whether Google Ads or Paid Social Advertising, is a better alternative.
When PPC is the better option
Here are just some of the reasons your business may benefit more from PPC services than SEO services:
1. You need sales and leads fast
While SEO can be highly effective, it’s a slow process. It can take most businesses on average between six to twelve months to see results.
When you’re planning a flash sale or seasonal offer, SEO is not always the best choice. After all, you don’t want your Christmas product pages to get to the top of Google in June.
If time is of the essence, PPC can get you immediate results – you’re ultimately paying to appear at the top of the search engines.
2. You’re just starting out
If you’re a brand new business, you want to start competing with the well-established companies in the market as soon as possible. PPC can give you the advantage and means you can start selling straight away.
What’s more, PPC platforms can give you lots of tangible data. You can see what keywords used to visit your website are converting, the demographics that are most likely to convert as well as the search queries and phrases people are using.
This can help supercharge your marketing strategy moving forward.
3. You work in an extremely competitive industry
There are some niches out there that are highly competitive, like finance, insurance, and tourism. For example, ‘travel insurance’ has over four billion results in Google!
While SEO is not impossible in these sectors, it can be challenging. You need to constantly review your optimisation strategies, know about the latest algorithm changes and be aware of what your competitors are doing.
In these industries, PPC can be a little more expensive, but a well-optimised and managed campaign will lead to an enhanced return on investment for your business.
We pride ourselves on our integrity
Many SEO providers will happily take your money, even if your business is not suited to search engine optimisation.
We believe in doing the right thing at Bubblegum Search. If we don’t think SEO is the perfect option for your business, we will let you know.
Our team of experts will audit your website and let you know if SEO, PPC or a combination of the two, will result in the optimal amount of sales and leads.
Why not get started with a free marketing plan!
And let us uncover the right digital marketing strategy for your business needs and goals.